Behavior tracking on the digital world will unveil many
interesting facts about the business and the consumers. As on Jan of 2016,
about 2.4 million searches happened on google, $203,596 is in sales by amazon,
about 347,222 tweets at twitter and about 20.8 million messages at WhatsApp. With
such huge amounts of digital foot print by online communities, it is not yet
capitalized the power of digital market at such vibrant sources. The value
proposition from these communities is very huge as the data is unstructured and
having a clear definition in translating the strategy of the digital marketing
towards B2B or B2C is a captivating goal for any business to thrive in this
digital world. Digital transformation is not just having a marketing strategy,
but, driving the customer experience with a new level of influence of the
digital content tactic techniques as well as the usage.
I wanted to study the organization behavior and the
processes involved in the successful as well as failed organizations to
understand the impact of the digital marketing. The decision making processes
within these companies will yield lot of knowledge and the same can be used as
investment for human aspects of various other businesses. The
inter-organization communication channels and the data exchange standards will
guide the new businesses to optimize their revenue model with a collaborative
model. Augmented reality is something
that is getting popular in the current trend with the gadgets like HoloLens
from Microsoft. Visual intelligence ads a lot of value proposition to the brand
in the market. Adding a virtual tour has been a great asset within the real
estate business. At the same time having a panoramic virtual tour gives the
consumers a firsthand experience of the products that they are interested to
purchase.
Mobile industry is another contribution for the digital
marketing platform. According to IAMAI, within India, it is estimated that about
462 million users are using internet by Feb 2016 and about 371 million users
are connected to the network through mobile phones. About 71% of this 371
million mobile internet users belong to urban area. Mobile phones are now
becoming smart phones and are becoming a necessity for every human on the
plant. The Chinese smart phone manufactures are lowering the average selling
price (ASP), thus, many first-time mobile phone users are willing to invest on
these smart phones.
It is always mistaken by many individuals towards digital
marketing is all about digital content creation to attract unique visitors to
the business, but, it is time to highlight that digital marketing is also about
digital video that is streaming on the network, music that is purchased over
the connected channels, games that are played with and without virtual reality.
It is estimated that by end of 2016, Android is planning to ship an operating
system with VR capability.
HTC started manufacturing VR gadgets as VIVE. Huawei introduced
a VR headset with 3600 view and the surround sound. According to Oculus
website, Rift is the first consumer VR headset and is capable of many-a-things.
Virtual reality gives a great flexibility to add all 3 dimensions with the help
of latest technology as well as the hardware expansion.
The virtual reality contribution in marketing the products
is not yet capitalized by industries. However, the B2C market is seeing the
need in the gaming industry for such production and aiming devices with a
specific needs. Thus, the market witnesses few leading manufacturers are
investing their research with these gadgets and releasing their beta products
for the consumer’s response. Many eCommerce companies are building their
products such that their application is suitable for multi-channel propagation.
Yet, they could achieve their yield from, mostly through, websites. Hence, it
is the visionary’s responsibility to think innovatively and prepare plans for
diversified penetration of the business.
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This is just out of my collection, if you have any objections, drop me a mail at dskcheck@gmail.com
